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Because the World-Wide Web has features that are not found in traditional information systems, it has some unique problems pertaining to human use, such as the difficulty of searching for specific information. This paper describes human cognitive limitations pertinent to the design of Web browsers and provides a conceptual model for human information processing on the Web. It also compares user strategies and use of browser functions for two tasks that differ in the specificity of the information that is to be retrieved. General principles and specific recommendations for the design of Web browsers are derived from these considerations.