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Hypothesized that reinstating contextual information would improve eyewitness identification performance for customer-present arrays. 85 store clerks were asked to identify a previously encountered customer from an array of photographs. Context was reinstated by providing physical cues from the customer encounter and by instructing the S to privately recall the events leading up to the customer's purchase. When the customer's photograph was included in the array, context reinstatement significantly increased accurate identifications. The context effect was observed both 2 and 24 hrs after the customer encounter and did not affect the ratio between possible types of error (false identifications and incorrect rejections of the photograph array). When the customer's picture was missing from the array, Ss were quite accurate in rejecting the photographs, and reinstatement of context had no additional influence. For Ss …