Authors
Allyson L Holbrook, Melanie C Green, Jon A Krosnick
Publication date
2003/3/1
Journal
Public opinion quarterly
Volume
67
Issue
1
Pages
79-125
Publisher
Oxford University Press
Description
The last 50 years have seen a gradual replacement of face-to-face interviewing with telephone interviewing as the dominant mode of survey data collection in the United States. But some of the most expensive and large-scale nationally funded, long-term survey research projects involving national area-probability samples and long questionnaires retain face-to-face interviewing as their mode. In this article, we propose two ways in which shifting such surveys to random digit dialing (RDD) telephone interviewing might affect the quality of data acquired, and we test these hypotheses using data from three national mode experiments. Random digit dialing telephone respondents were more likely to satisfice (as evidenced by no-opinion responding, nondifferentiation, and acquiescence), to be less cooperative and engaged in the interview, and were more likely to express dissatisfaction with the length of the …
Total citations
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