Authors
Martin Robertson, Ian Yeoman, Karen A Smith, Una McMahon-Beattie
Publication date
2015/12/23
Journal
Event Management
Volume
19
Issue
4
Pages
567-587
Publisher
Cognizant Communication Corporation
Description
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame, this conceptual article contributes to the pursuit of successful future event design by applying a normative visionary methodology—employing trend analysis, scenarios, and science fiction to create prototypes that may assist in the formation of appropriate experience options and opportunities for music festivals of the future. It is proposed that this technique may aid positive social outcomes.
Total citations
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Scholar articles
M Robertson, I Yeoman, KA Smith, U McMahon-Beattie - Event Management, 2015