Authors
Michelle Bednarz Beauchamp, Katerina H Hill, Charles F Beauchamp, John M Brandon
Publication date
2019/12/1
Journal
Business Education Innovation Journal
Volume
11
Issue
2
Description
Marketing educators are challenged with creating learning experiences that allow students to make real-world decisions using the most up-to-date data and technology. This manuscript introduces the use of S& P Global Market Intelligence’s Capital IQ® platform in the undergraduate retailing course as a tool for meeting this challenge. Compared to other business databases, the Capital IQ® platform is more accessible, easier to use, and offers superior information versatility. These benefits save faculty time and effort. Students gain valuable experience extracting, analyzing, and making recommendations based on current, real-world data from a retailer of their choosing.
Scholar articles
MB Beauchamp, KH Hill, CF Beauchamp, JM Brandon - Business Education Innovation Journal, 2019