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Declining marginal utility (DMU) describes the reduced value that additional units of money or consumer goods have in comparison to units acquired earlier. We extend this idea to social resources and activities such as socializing time, free time, and number of children, suggesting that most resources will show DMU as the person experiences more of them. In Study 1, participants reported how many years of adult life they would sacrifice to have increasingly more of each resource or activity. Income showed declining marginal utility, but other goods showed an ideal-level pattern in which they were valued less after an optimal amount. In Phase 2 of Study 1, we assessed the mix of activities people most prefer. Participants rated the desirability of various combinations of time spent in different activities. Spending all of one’s free time in a pleasant activity was not as desirable as spending some of the time in …