Authors
Kyomin Jung, Wooram Heo, Wei Chen
Publication date
2012/12/10
Conference
Data Mining (ICDM), 2012 IEEE 12th International Conference on
Pages
918-923
Publisher
IEEE
Description
Influence maximization is the problem of selecting top k seed nodes in a social network to maximize their influence coverage under certain influence diffusion models. In this paper, we propose a novel algorithm IRIE that integrates the advantages of influence ranking (IR) and influence estimation (IE) methods for influence maximization in both the independent cascade (IC) model and its extension IC-N that incorporates negative opinion propagations. Through extensive experiments, we demonstrate that IRIE matches the influence coverage of other algorithms while scales much better than all other algorithms. Moreover IRIE is much more robust and stable than other algorithms both in running time and memory usage for various density of networks and cascade size. It runs up to two orders of magnitude faster than other state-of-the-art algorithms such as PMIA for large networks with tens of millions of nodes and …
Total citations
20132014201520162017201820192020202120222023202452833534972676561424430
Scholar articles
K Jung, W Heo, W Chen - 2012 IEEE 12th international conference on data …, 2012