Authors
Wei Chen, Yifei Yuan, Li Zhang
Publication date
2010/12/13
Conference
Data Mining (ICDM), 2010 IEEE 10th International Conference on
Pages
88-97
Publisher
IEEE
Description
Influence maximization is the problem of finding a small set of most influential nodes in a social network so that their aggregated influence in the network is maximized. In this paper, we study influence maximization in the linear threshold model, one of the important models formalizing the behavior of influence propagation in social networks. We first show that computing exact influence in general networks in the linear threshold model is #P-hard, which closes an open problem left in the seminal work on influence maximization by Kempe, Kleinberg, and Tardos, 2003. As a contrast, we show that computing influence in directed a cyclic graphs (DAGs) can be done in time linear to the size of the graphs. Based on the fast computation in DAGs, we propose the first scalable influence maximization algorithm tailored for the linear threshold model. We conduct extensive simulations to show that our algorithm is scalable to …
Total citations
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Scholar articles
W Chen, Y Yuan, L Zhang - 2010 IEEE international conference on data mining, 2010