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This article examines how political strategies and institutional arrangements can shape the outcomes of debates over political finance reform. The article outlines two competing sets of assumptions about parties’ priorities regarding political finance regulations and explores the expectations generated by these differing assumptions. The central difference between these perspectives is whether parties view revenues primarily as a means to an electoral end, or whether they instead see fundraising as an end in itself. Each view yields slightly different predictions about the types of reforms various parties are likely to endorse under various political circumstances. The article then considers how these perspectives might illuminate actual party behavior by examining a series of political finance reform debates in Germany …