Authors
Jorge HO Silva, Glauco HS Mendes, Paulo A Cauchick Miguel, Marlene Amorim, Jorge Grenha Teixeira
Publication date
2021/7/12
Journal
Journal of Service Theory and Practice
Volume
31
Issue
6
Pages
893-931
Publisher
Emerald Publishing Limited
Description
Purpose
This article aims to synthesize and integrate current research on customer experience (CX), identifying the intellectual structure of the field, systematizing a conceptual framework and identifying future research opportunities.
Total citations
2021202220232024113116
Scholar articles
JHO Silva, GHS Mendes, PAC Miguel, M Amorim… - Journal of Service Theory and Practice, 2021