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12 projectique/projectics/proyéctica–n 20 paradigm even, often called design science research (DSR), aimed at providing a middle ground for the debate between rigor and relevance in research. Indeed, in the case of the DSR, the proposal is among others to start from problems that come from the field (relevance) and to attempt to provide an artifact (solution) and to rigorously develop what amounts to prescriptive knowledge, while meeting the standards and norms of scientific research (rigor). The upshot: DSR is not just a way to conduct contextualized research or field research (Renard and Cloutier, 2018). While some researchers could reduce it to a “simple” applied approach to research in different management fields, including in management information systems, the DSR brings in another …