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The growth of events and festivals has been significant over the last decade, and a wide range of skills is essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society. This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, capturing not only how the events industry is changing but also important issues that will affect events now as well as in the future. Chapters include analysis of sustainability, security, impacts of social media and design at both mega event …