Authors
Ron Tamborini, René Weber, Allison Eden, Nicholas David Bowman, Matthew Grizzard
Publication date
2010/11/30
Journal
Journal of Broadcasting & Electronic Media
Volume
54
Issue
4
Pages
621-640
Publisher
Taylor & Francis Group
Description
This study examined the influence of prolonged exposure to soap opera on character dispositions and real-world moral judgments. Eight groups viewed from 0–7 weeks of soap opera prior to a final week after which participants completed measures of disposition towards show characters as well as perceptions of morality in real-world situations. Results demonstrated the effect of prolonged exposure on both the polarization of dispositions toward characters and a trend in moral judgments toward social convention. These findings highlight the role of disposition within social cognitive theory, and the importance of dispositional considerations in understanding learned morality.
Scholar articles
R Tamborini, R Weber, A Eden, ND Bowman… - Journal of Broadcasting & Electronic Media, 2010