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This study uses surveys and in-depth interviews to explore professors’ student loan debt experiences at a university in the Northwest United States, focusing attention on their perceptions of fellow colleagues’ experiences. Having been long-term students in higher education themselves, professors’ student loan debt has increased with the trend toward privatization and corporatization of higher education over the last several decades. Interviews reveal professors’ tendency to disassociate their colleagues’ student loan debt experiences from the public issue of rising higher education costs. We find that a university culture imbued with market ethos shapes their explanations for professors’ student loan debt, rationalizing debt as a result of poor spending habits or career choices. These explanations detract from the public issue of rising education costs being shouldered increasingly by students and their families, which …