View article

A well-designed field trip can promote active learning and reinforce classroom materials. Few studies have examined the potential for social media to enhance IS field trip experiences by promoting active and collaborative learning. One major barrier to the exploitation of this potential is the lack of the adoption of social media by students as a learning tool to enhance field trip experiences. Therefore, the first task is to understand how to increase the satisfaction of students in their use of social media to enhance IS field trips. This research sets out to understand the factors that could help increase students’ satisfaction with the use of social media to enhance IS field trips, and thereby their intentions to continue to use social media in future field trips. The results show that to increase user satisfaction, course instructors should ensure that students perceive the social media sites used for enhancing field trip study to be …