View article

Drone delivery services are novelty concepts to most people in emerging market economies. To gain competitive advantages, retailers in emerging market need to be proactive in understanding the key factors contributing to the acceptance of last-mile drone delivery services by general users. This study offers personal and social perspectives of the adoption of drone delivery services by Thai users. A total of 391 respondents participated in an online survey. The PLS-SEM method was used to perform the data analysis. The analysis results show that personal innovativeness and opinion passions are antecedents for Thai users’ perceived ease of use. However, these two antecedents do not affect Thai users’ perceived usefulness for drone delivery services. In addition, perceived privacy risk has a negative moderating effect on the relationship between PEOU and the adoption of drone delivery services. In contrast …