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Anthropologists have long considered how people create and perceive the value of goods and services. While valuation of nature as a commodity is one means of conservation, locally resonant values of nature may not follow market logic. We apply the ecosystem services valuation (ESV) framework to four major urban river ecosystems (Australia, New Zealand, United States, and United Kingdom) to compare and contrast value (the alienable goods that are readily commodified and monetized) and values (the inalienable goods and rights that defy easy comparability and recognition). In interviews, respondents (N = 283) living near the rivers described the local river‐associated ecosystem services (ES) they experienced. Thematic content analysis of coded interview data showed that respondents in all four sites recognize ES in their local areas related to rivers, and these resonate with the value‐oriented ESV …