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This paper builds upon Reicher's (1984a) model of deindividuation by arguing that manipulations of identifiability do not only affect the salience of social identity but also have strategic consequences for the expression of in‐group stereotypes. Increasing the visibility of group members to a powerful out‐group should decrease the ability of those members to express any aspects of their identity which would meet resistance from the out‐group. A preliminary study found that making supporters of the Campaign for Nuclear Disarmament individually identifiable to a powerful out‐group only affects the incidence of stereotypic behaviours which would be punishable by that out‐group. In the main study, science students taking a psychology course are either defined as ‘scientists’ or as ‘students’. They are then asked to complete a questionnaire about the psychology course consisting of items where difference from a staff …