Authors
Cathy HC Hsu, Songshan Huang
Publication date
2012/8
Source
Journal of Hospitality & Tourism Research
Volume
36
Issue
3
Pages
390-417
Publisher
Sage Publications
Description
The sufficiency of theory of planned behavior (TPB) is still being questioned although the model was validated in predicting a wide range of intentions and behaviors. Based on a comprehensive literature review, an extended TPB model of tourists was proposed to investigate relations among constructs of the model with the addition of motivation and actual behavior. An instrument was developed based on previous tourism and marketing studies as well as focus groups. A two-wave data collection was implemented, with data collected from 1,524 Beijing, Shanghai, and Guangzhou residents in Stage 1 and 311 respondents from the same cohort in Stage 2. Results of the study demonstrated that the extended TPB model with tourist motivation fit the data relatively well, explaining 5% more of the variation in behavioral intention in comparison with a base model without motivation. However, the model with both tourist …
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