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Like all forms of work, project work is constructed within the rules that govern labor and capital markets. In this paper, I examine how project work and the project workforce in ‘old’ media (motion pictures and television) and ‘new’ media (multimedia or Internet-based information, entertainment, and infotainment) have been affected by changes in the regulatory regime governing entertainment and information-intensive industries in the United States. Of particular significance is the role that collective bargaining institutions play in industry governance. In the case of old media, the regulatory regime initiated in the 1980s by the Reagan administration considerably reshaped the terrain for media production. ‘Virtual integration’ of a substantial portion of production resulted in the routinization of project work and decreased the need for collocation of preproduction, production, and postproduction in Los Angeles, the ‘home …