Authors
Tony Proctor, Ioanna Doukakis
Publication date
2003/12/1
Journal
Corporate Communications: An International Journal
Volume
8
Issue
4
Pages
268-277
Publisher
MCB UP Ltd
Description
Introducing change into an organisation usually raises resistance from those who have the most to lose because of the introduction of the envisaged change. This article looks at the introduction of change in the management structure produced in a large public organisation. The key to successful introduction of the change was seen to lie in effective communication. The customary cascading down of information from the top of the organisation to the rank and file managers was found to be ineffective when a large‐scale structural reorganisation programme was being introduced and this led to a search for more effective ways of communication. The partial answer appeared to lie in providing information from the top directly to all employees through the means of new technology – an intranet and extensive use of e‐mail. While this provided a substantial solution to the problem, it still left some questions better answered …
Total citations
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Scholar articles
T Proctor, I Doukakis - Corporate Communications: An International Journal, 2003