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Pacific Islanders have faced discrimination in New Zealand particularly since the 1960s when communities began to be transplanted from their home nations to Aotearoa as cheap immigrant labour. Subsequently, the New Zealand vernacular has contained references to Pacific Islanders as ‘overstayers’, ‘coconuts’, ‘bungas’ and ‘fresh off the boat’ [FOB]. However, the legacy of a domineering relationship between the Palagi1 majority group and Pacific minorities2 that is captured by such derogatory terms is still evident in public forums such as the media. Using a quantitative content and qualitative narrative analysis, this paper documents portrayals of Pacific Islanders in New Zealand print media reports (n = 65) published over a 3 month period. Findings reveal that Pacific people are predominantly portrayed as unmotivated, unhealthy and criminal others who are overly dependent on Palagi support. We consider …