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Contemporary Western societies focus considerable policy and media attention on the ‘epidemic of childhood obesity’. In this paper we examine the mobilisation of notions of responsibility and consumption in these discussions, and consider the implications they have for women as mothers. In particular, we are interested to explore the potential conflicts mothers face as care providers and nurturers when responsible care is framed as withholding or managing the food consumption of children. We argue that the competing discursive frameworks around mothers’ food provision invite further theorisation that explicitly addresses nourishment and consumption as elements of maternal practice and care. We draw on the work of Neysmith and Reitsma-Street (2005) regarding ‘provisioning’ to undertake a critical examination of the discourses in the ‘childhood obesity’ epidemic, with particular attention to Australian media …