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‘Disaster tourism’ is usually conflated with ‘dark tourism’ and also is often linked with disaster recovery. This article contributes to discussion on these relationships by examining the post-disaster narratives which have played out through tourism in the central Canterbury city of Christchurch, New Zealand, following the major earthquakes of September 2010 and February 2011. Through an analysis of regional and national media and tourism promotion material related to the earthquakes, the post-disaster narratives which developed in relation to tourism were observed. The article thereby highlights how disasters become framed through tourism, showing how post-quake tourism narratives can transition from narratives of destruction and loss to narratives of renewal and hope. The notion of ‘transition’, having become a powerful tourism product in itself, sheds new light on the relationship between ‘disaster tourism …