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Analyses of tourism and tourist culture have tended to work through a purely visual framework, responding to the perpetual visualisation in tourism-related discourses. Just as the moon-like valley is a ‘natural adventure park’, tourists seek from the village both ‘authenticity’ and some element of ‘fun’ and relaxation. From these quests arise certain representations of the village and the village community. These, in turn, involve the representations that the local people have of both the tourists and themselves. Even though the tourists are in a Central Anatolian village, they expect to be serviced in a way generally prescribed by Western tourism. For landscapes to be suitable for aesthetic appropriation, tourist discourse narrates that they must be unique, unpolluted and authentic. Tourism presents Goreme as a living museum, and renders the local people museum objects along with the fairy chimneys, churches and …