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Despite the fact that the bicycle is increasingly recognised to play a significant role in the sustainable development of many cities worldwide, it remains a marginalized mode for many transportation and mobility planners (Koglin and Rye, 2014) particularly in the context of starter cycling cities. In fact, although the political discourse is in favour of a modal change towards cycling, political and technical scepticism around change are still dominant in these cities, resulting in merely symbolic interventions.

In this paper, we explore if creating awareness on the potential for cycling of a starter cycling city may change the attitudes of planners towards cycling and overcome scepticism. We study the ability of the ‘Potential for Cycling Assessment Method’ to work as a persuasion technique. For the assessment of changes in attitudes, we involved a number of local practitioners from four starter cycling cities in a series of …