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Process models and design principles play a major role in the development of a product. With every process and principle having their own benefits, deciding the right combination is a challenging task. In this case study, existing design methods and design principles were tailored through a Design Innovation (DI) process to achieve rapid response system critical for project completion. This paper explores in detail how the DI process was formally made instrumental for an industrial development. Pohlmeyer’s ContinUE model was used as a systematic guide on the critical stages along the DI process to capture user needs. The success of the project and implementation of the DI process was tested via the user satisfaction recorded towards the end of the process. With a total of 326 target users, the analysis showed that the diverse user needs identification methods results in different insights. Design theory and other methodologies such as prototyping principles were also demonstrated to be valuable and practical in developing and delivering design solutions. The combination of design theories and process can lead to successful implementation at a industrial level.