Authors
Pui Kun Choo, Zhi Ning Lou, Bradley A Camburn, Kristin L Wood, Ben Koo, Francois Grey
Publication date
2014/8/17
Conference
International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
Volume
46407
Pages
V007T07A019
Publisher
American Society of Mechanical Engineers
Description
The research reported here considers an experiment and subsequent data coding and analysis to extract correlations between personality type and ideation outcome from several methods. This article presents the background theory, research methodology, and empirical results associated with the experiment. The experiment is based on observations of designers developing a real product, and associated assessment tools, where the goal is to correlate the quality, quantity, and variety of design outcomes with respect to personality type. This approach lays the foundation for a tailored ideation method or a suite of ideation methods that takes advantage of the preferences and strengths of individuals. We find that there are significant correlations between type and ideation metrics and that these correlations are supported by related theory from psychology and business management.
Total citations
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Scholar articles
PK Choo, ZN Lou, BA Camburn, KL Wood, B Koo… - … Conferences and Computers and Information in …, 2014