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The contribution addresses – through actor-centred historical institutionalism – why and how social investment (SI) emerged at the European Union (EU) level. SI policies built on the institutional basis of the policy co-ordination processes in employment and social inclusion, which originated in the late 1990s and early 2000s. The pre-existent processes represented the necessary but not sufficient condition for the EU SIP to materialise. The decisive factor was the activity of three types of entrepreneurs – intellectual, bureaucratic and political – that enabled the crystallization of the EU Social Investment package (SIP) through issue-framing, institutional alignment and consensus-building. Despite this, the SIP of 2013 ended as a ‘social investment moment’ that rapidly lost momentum because no additional measures such as indicators or funds were integrated with SIP. Furthermore, the Commission’s political priorities …