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We consider a lamellar phase of bilayer membranes held between two parallel plates and subject to a steady shear. Accounting for the coupling with the shear flow of the short wavelength undulation modes that are responsible for the membrane excess area, we argue that the flow generates an effective force which acts to reduce the excess area. From the viewpoint of the macroscopic lamellar whose geometric dimensions are fixed, this force translates into an effective lateral pressure. At low shear rates this pressure is balanced by the elastic restoring forces of the lamellar. Above a critical shear rate , where d is the interlayer distance and D is the gap spacing, the lamellar buckles into a harmonic shape modulation, and we predict its wavelength λ_c and amplitude U _o. We show that our model is isomorphic to a dilative strain, which is known to induce a similar buckling (undulation) instability. Indeed, at threshold …