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This paper is aimed at studying information technology acceptance in an automotive context. Most models of technology acceptance focus on barriers of successful information technology implementation in organizations, while factors that take the contextual situation into account are neglected. We address this issue through deriving context-related determinants from an extensive literature review and a content analysis, and we further describe a technology acceptance modeling process to provide an explanation for drivers' acceptance of in-car technology. Based on our evaluation we take the determinants safety and anxiety into consideration, and propose a theoretical car technology acceptance model (CTAM) by incorporating these determinants into the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Our modeling approach and proposed questionnaire support decision processes …