Authors
John V Petrocelli, Zakary L Tormala, Derek D Rucker
Publication date
2007/1
Journal
Journal of personality and social psychology
Volume
92
Issue
1
Pages
30
Publisher
American Psychological Association
Description
Attitude certainty has been the subject of considerable attention in the attitudes and persuasion literature. The present research identifies 2 aspects of attitude certainty and provides evidence for the distinctness of the constructs. Specifically, it is proposed that attitude certainty can be conceptualized, and empirically separated, in terms of attitude clarity (the subjective sense that one knows what one's attitude is) and attitude correctness (the subjective sense that one's attitude is correct or valid). Experiment 1 uses factor analysis and correlational data to provide evidence for viewing attitude clarity and attitude correctness as separate constructs. Experiments 2 and 3 demonstrate that attitude clarity and attitude correctness can have distinct antecedents (repeated expression and consensus feedback, respectively). Experiment 4 reveals that these constructs each play an independent role in persuasion and resistance …
Total citations
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Scholar articles
JV Petrocelli, ZL Tormala, DD Rucker - Journal of personality and social psychology, 2007