Authors
Andreas Glöckner, Tilmann Betsch
Publication date
2008/9/1
Journal
Organizational Behavior and Human Decision Processes
Volume
107
Issue
1
Pages
75-95
Publisher
Academic Press
Description
Brandstätter, Gigerenzer, and Hertwig [Brandstätter, E., Gigerenzer, G., & Hertwig, R. (2006). The Priority Heuristic: Making choices without trade-offs. Psychological Review, 113(2), 409–432] put forward the priority heuristic (PH) as a fast and frugal heuristic for decisions under risk. According to the PH, individuals do not make trade-offs between gains and probabilities, as proposed by expected utility models such as cumulative prospect theory (CPT), but use information in a non-compensatory manner and ignore information. We conducted three studies to test the PH empirically by analyzing individual choice patterns, decision times and information search parameters in diagnostic decision tasks. Results on all three dependent variables conflict with the predictions of the PH and can be better explained by the CPT. The predictive accuracy of the PH was high for decision tasks in which the predictions align with the …
Total citations
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