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The present article argues for the need to incorporate a theory of identity in the study of creativity and develops a socio-cultural framework of creative identity drawing inspiration from work on social representations. Creative identities are considered representational projects emerging in the interaction between self (the creator), multiple others (different audiences), and notions of creativity informed by societal discourses. An important temporal dimension is added to this model making the self–other–object triad expand into time and highlighting the changing nature of our representations of creativity and creative people. A basic typology of creative identities is proposed and illustrated with examples ranging from the work of artists and TV show hosts to everyday contexts such as the school and ordinary practices like craft activities. Promoted, denied and problematic identities are defined and contrasted in order to …