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The Product Creativity Measurement Instrument (the PCMI model) is a dominant model for assessing product creativity. It has two editions but has not been validated in the context of museum creativity. The aims of this research are (1) to validate the PCMI model in the context of museum creativity and (2) to understand the dimensions and their indicators from the museum's perspective. Before validation, we proposed four hypotheses regarding the roles of Novelty, Resolution, Importance and Affect in Creativity. We designed an online questionnaire (in 7-point Likert Scales style) based on the four PCMI dimensions (Novelty, Resolution, Affect and Importance) to test them. The samples we used in the survey are five “Strom Bottles” from three top museums worldwide based on the nominations and suggestions from experts (N = 12) in two independent focus groups. In the sample rating stage, we invited 317 …