View article

The museum’s cultural and creative industries face some problems in the product aspect. The dominant issues are the phenomenon of product homogenisation and the shortage of creativity in the product. Herein, several questions underlie this phenomenon and problem: (1) What does cultural creativity mean when referring to museum cultural and creative products? (2) What measurements can we take to evaluate creativity? and (3) Can we calculate an overall creativity score for museum cultural and creative products to guide design decisions? Unfortunately, after reading the literature, few answers have been discovered. We explored as many potential metrics and models as possible in this realm of creativity research, highlighted some potentials and invited 224 participants to verify through a survey using 5-point Likert Scales. From the survey results (Cronbach α = 0.95), we found: (1) There are gender and …