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The relevance of Cashback sites as a profitable business model has grown considerably over the last decade, where customer's social networks have been one of the most important keys of success. Hence, the success of cashback websites business model not only lays on strategies such as offering a wide portfolio of affiliate merchants and competitive cashbacks per transaction to attract new customers, but also on their ability of engaging them and enrolling new target customers through recommendation in a word‐of‐mouth marketing strategy. By a applying this kind of strategies, both the recommender and the referee benefit from referee's transactions in the network, meaning that benefits for customers and companies grow at the same time that the customer's social network grows and become more active. Consequently, this research focuses on the analysis of the impact of customer's social network on …