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The purpose of this paper is to explore the deployment of RFID technology in fashion supply chain management (FSCM). It highlights the contribution of RFID to FSCM, supporting faster logistics activities, with greater products quality, cheaper and with more responsiveness, improving customer satisfaction.

An inductive theory building approach is used to develop a conceptual model for RFID deployment in the FSCM context. Secondary data analysis from a sample of six companies supports the identification and discussion of the real advantages, disadvantages and barriers felt by companies in a fashion supply chain when RFID technology is introduced.

The logistics activities in the fashion supply chain where RFID technology is most widely deployed are: shipping operations, tracking of raw materials, semi‐finished components and finished garments …