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Earle Barcus at Boston University deserves much of the credit for developing our appreciation of content analysis as a tool for understanding mass communication messages. We benefited a good deal from the presence of competent and conscientious research assistants at Northeastern University who collected and analyzed data which appear throughout the book: Robin Ansher, Kim Becker, Rosemary DeFelice, Jim Howland, Mitchell Jacobs, Michael Lyons, Amita Mody-Desbareau, Lesli Overstreet, Marilla Ross, Joyce Ruscitti, Michele Savran, Jack Schmaly, Karl Seman, Richard Weiner, and Perry Wong. It was our good fortune to have an editor of the caliber of Linda Greenspan Regan. She applied just the right combination of pressure and patience and provoked major improvements in both the content and the organization of the book.