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Economic changes and the machinations of the treadmill of production have dramatically reduced the number of jobs provided by extractive industries, such as mining and timber, in the United States and other affluent nations in the post–World War II era. As the importance of these industries to national, regional, and local economies wanes, community resistance to ecologically and socially destructive industry practices threatens the political power of corporations engaged in natural‐resource extraction. Here we argue that to maintain their power (and profits) as their contribution to employment declines, extractive industries have increased their efforts to maintain and amplify the extent to which the “economic identity” of communities is connected with the industry that was historically an important source of employment. We fit this argument within the neo‐Marxian theoretical tradition, which emphasizes the …