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Purpose: To promote sustainable agriculture, various development projects are encouraging farmers around Madagascar's Lake Alaotra to adopt conservation agriculture techniques. This article's objective is to analyze the capacity of a project-funded advisory system to accompany such an innovation and to design and implement an advisory method aimed at fostering learning processes for sustainable changes at the farm level.

Design/methodology/approach: We used an analytical framework where three components are responsible for the advisory system's performance: the governance, including the funding mechanisms, the methods for generating advice and the capacities of actors involved in the provision of advice. We carried out surveys with the main actors involved in advisory services and with farmers involved in conservation agriculture.

Findings: Results …