Authors
Ebuka Elias Igwebuike, Lily Chimuanya
Publication date
2024/2/15
Journal
Journal of Language and Politics
Volume
23
Issue
1
Pages
67-90
Publisher
John Benjamins Publishing Company
Description
This article examines how Nigerian female political leaders (NFPLs) exploit self-presentation strategies to formulate and promote social justice. Using insights from critical discourse analysis and self-presentation strategies, and with a data set from the verified Facebook and Twitter accounts of two female ministers and three female senators, the study investigates how NFPLs systematically utilize discursive strategies such as self-promotion, ingratiation, exemplification, intimidation and supplication to present themselves as a powerful voice for the voiceless and as active alternative leaders. The study argues that the strategies help the leaders to amplify their authority by showcasing personal presence and past accomplishments, appealing to the concerns of the masses and soliciting their support in future elections. The study demonstrates that these strategies project female leaders as dynamic …
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