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When new technologies like smart speaker assistants (SSAs) enter private spaces, new threats to privacy emerge. Drawing on the concepts of privacy work [Nippert-Eng, C. E. (2010). Islands of privacy. University of Chicago Press.] and contextual integrity [Nissenbaum, H. F. (2010). Privacy in context: Technology, policy, and the integrity of social life. Stanford Law Books.], this study uses qualitative interviews to explore two questions about SSAs: (1) Which kinds of privacy work do users do?, and (2) What rationales underlie users’ privacy perceptions? We identify a variety of new types of privacy work, such as limiting the dissemination of one’s voice data to a single company, or interrupting conversations during accidental SSA activation. We also identify new privacy rationales including anticipated consequences of information leaks, the importance of users’ privacy skills and awareness, and the role of choice in …