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The purpose of this study is to reveal the mediating role of scenario planning between reflection and task performance in new product development (NPD) teams.

A cross-sectional research design was used to collect data from 78 NPD teams and 194 employees. The mediation analyses were conducted through the bootstrap PROCESS macro method.

The results of this study yielded support for two of three hypotheses. The authors found that the relationship of reflection with product development speed and new product success is mediated by scenario planning. There was no mediation of scenario planning between reflection and product development cost.

These findings show how teams can capitalize on reflective thinking practices to increase NPD task performance through scenario planning.

This study …