Authors
J David Johnson, Hendrika Meischke
Publication date
1991/3/1
Journal
Journal of Health Care Marketing
Volume
11
Issue
1
Description
The authors examine the preferences of women who have undergone mammography for specific cancer-related information content from four information sources: doctors, friends/family, organizations, and media. Statistical analyses reveal significant interactions between content and sources and significant main effects for sources and for content. These findings raise important issues for health-related marketing campaigns.
Total citations
Scholar articles
JD Johnson, H Meischke - Journal of Health Care Marketing, 1991