Authors
AO Olusola, O Babatola
Publication date
2021/4/1
Volume
8
Issue
1
Pages
68-87
Description
This research was conducted to investigate motivating factors that influences the preferences of visitors to either Culture-based or the Nature-based destination. The 'Push and Pull' theory of motivation was adopted to identify how Push (motivations) and Pull (destination attraction) influenced visitors' preferences destinations under investigation, and to identify their relationship. Six (6) sampled destinations- a combination of both Nature-based and Culture-based destinations were randomly selected for this study. Appropriate statistical analyses were carried out and major findings indicated that both Push and Pull factors influences visitors preferences, however Pull factors had more significant effect on visitors preference, especially on the destination visited, indicating that destination attractions has more influence on visitors than their motivations to achieve their desires or needs. The chi-square was used to …