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This article calls for a revision in the methodology of feminist psychological research because cultural differences can neither be investigated nor integrated without methodological change. A methodology that combines etic (objective, behavioral) and emic (subjective, phenomenological) approaches was demonstrated in an empirical investigation. White women did not differ from women of color in self-ratings on several gender-role stereotypic terms (etic data). However, the two groups differed significantly in how they had defined and interpreted those terms while rating themselves (emic data), and these subjective, culturally constituted interpretations predicted the self-ratings.