Authors
John T Cacioppo, Mary E Losch, Louis G Tassinary, Richard E Petty
Publication date
1986
Journal
The role of affect in consumer behavior
Pages
87-118
Publisher
DC Heath Lexington, MA
Total citations
Scholar articles
JT Cacioppo, ME Losch, LG Tassinary, RE Petty - The role of affect in consumer behavior, 1986