Authors
John T Cacioppo, Mary E Losch, Louis G Tassinary, Richard E Petty
Publication date
1986
Journal
The role of affect in consumer behavior
Pages
87-118
Publisher
DC Heath Lexington, MA
Total citations
198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022222121311111127111311
Scholar articles
JT Cacioppo, ME Losch, LG Tassinary, RE Petty - The role of affect in consumer behavior, 1986