Authors
Kyle Endres, Erin O Heiden, Ki Park, Mary E Losch, Karisa K Harland, Anne L Abbott
Publication date
2023/4/26
Journal
Journal of Survey Statistics and Methodology
Pages
smad008
Publisher
Oxford University Press
Description
Survey researchers are continually evaluating approaches to increase response rates, especially those that can be implemented with little or no costs. In this study, we experimentally evaluated whether or not including Quick Response (QR) codes in mailed recruitment materials for self-administered web surveys increased web survey participation. We also assessed whether mailing these materials in a non-standard envelope size (6 × 9 inch) yielded a higher response rate than invitations mailed in a standard, #10 envelope (4.125 × 9.5 inch). These experiments were embedded in a sequential mixed-mode (dual-frame phone and web) statewide survey. Including a QR code (in addition to a URL) significantly increased the response rate compared to invitations that only included a URL in our study. As expected, a consequence of including the QR code was an elevated number of completions on …
Total citations
2023202412
Scholar articles
K Endres, EO Heiden, K Park, ME Losch, KK Harland… - Journal of Survey Statistics and Methodology, 2023