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Suggests a conceptual model for operations that can be utilized inidentifying the most significant opportunities and decisions in order toobtain competitive advantages in global industries. The model considersthe following elements: competitive advantages, the performance of theoperating system (as sources of competitive advantage) and the fourphases of the so‐called operation value chain: design, purchasing,production and distribution. The study of the implications on productionstrategy deriving from globalization is carried out using three groupsof strategic decision categories: organization and management,management systems, technologies. The crossing of the three groups ofstrategic decision categories and the four operations phases identifiesa matrix with twelve areas of opportunities and decisions forrealization of global‐type strategies. The proposed model makes itpossible to identify the emergence of …